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Sep 30, 2010

Importance Of Area SEO Strategies for Business

Localized searches on search engines are becoming more and more widespread within the Area SEO community. Customers are choosing to use Search engines such as Google, Yahoo, MSN, AOL, and the rest over their traditional paper Yellow Pages. It takes too much time and effort these days to open the Paper directory and search and search alphabetically for the business you would like to find.
Some users stick to online yellow pages and search for a topic of interest. Most searchers may not be seeking a business but information. When they search online they may end up finding area seo content within a page full of information that they are searching for and end up using or contacting the business because it is where they located their pertinent area seo information.
Out comes the search engine philosophy of Localized Area SEO. A potential customer opens his or her favorite search engine and types in their city, state county or zip and the business type or information they are searching for. Based on this it is important to see how a company must be optimized for their local seo area. If they are not listed in the search engines on the first page and are not marketed for their Neighborhood, Area, City, or state there is little or no chance of them being found by a searcher online. Regardless of the business type model it has become required to be found online when someone is searching.
There are also at least two types of possible searches and results being found online these days. The customer is either looking for a localized search based on location or a general search based on web search. In an area seo perspective both of these are equally important. For customers searching for businesses online Localized search becomes important to be listed with directories for local businesses. When a customer searches for information based on a local area seo search web search localization becomes the key target. When customers for instance in Palm Coast Florida seek to find a local Seo professional so they can meet and communicate their desires in person, they would type in Palm Coast SEO. The same obviously applies to all locals in the nearby area such as Daytona SEO. Since geographically these areas Palm Coast and Daytona are fairly close, a marketing professional would chose to target both of them equally. A localized customer in search of an seo company would not type Florida SEO and the market is too general and would include results they would not be interested in. 

For an SEO professional although it may be a national market that they strive to achieve it is equally important to be listed in their localized search so that potential local customers will be able to locate their products and know they are locally listed.
In part two of Local Area SEO we will discuss the importance of understanding the customers target market to achieve best results for Area SEO.

How To Effectively Market With Video On The Web

Online video publishing has indeed taken the Internet by storm in recent years, making the use of video for marketing, promotion, news and PR online a true key strategic component and a key business differentiator for internet marketers who want to communicate effectively about their product profile and benefits within the shortest possible of time.

Internet is full of information and the average attention span of a web user today is measured in seconds. When web users search for their information at a search engine, they will get thousands of search results; when they visit your website, they may only spend a few seconds and little efforts to scan through what you are selling or proposing and decide whether your content, style, look and approach are a good fit for what they were actually looking for. These first few seconds are crucial and if you can delivery clear and targeted message by offering a fast, highly visual way to get their further attention and engage their interest, you have done bingo.

Does this mean that you just need to simply put up 10-min video tutorial on your website or just slamming some video contents up on your web pages, you will instantly sell more products or services? If this is your way of marketing with video on the web and hoping to get high conversion rate of traffic-to-sales, you will more toward getting disappointments than good news.

In order to make your video to effectively market your products/services online and convey your product/service key traits and characteristics within a very short amount of time in a unique, memorable way. These are a few rules of thumb to follow:

1. Get Your Video Seen

If you want your video to be your effective marketing tool, it must be able to see by as many web users as possible. Hence, don't just keep and tight your video inside your web site borders. Let your video content be free and distributed to the majors video sharing websites such as YouTube and Google video so that not only others can watch and talk about it, but they can easily download it, redistribute it, if not even publish it directly on their own sites.
2. Small File & Load Fast

Statistics show that average web users spend their time waiting for a page to load is about 7 seconds. Web pages that take longer than 7 seconds to load, their visitors normally are on the verge of clicking away and visit other website. Hence, you need to make sure your video file is small enough, ideally less than 1 megabyte and load almost in real time to keep the interest your visitors. AVI is the most common video format, the file size can easily exist 10 megabytes for a short 2-3 minutes video; hence if you share your video in this format, you most probably will get "click away" from you visitors because of long loading time of your video file. Hence, you must get a video format conversion tool to convert your video to a more internet friendly format such as SWF format.

3. Let Them Know It's A Video, A Short Video

If the web users do not know that it is a video, they won't click it and play it; hence your video will get watch. So, you must let the web users know that the "box" is a video; the best way is to make it look like a video / VCR-like by having a play and stop button where the web users can click to play the video and stop it whenever they want to stop it.

Let the web users know also this is a short video. No one wants to sit through a 30 minute presentation on the history of your company; be focused on your products/services and deliver your messages preferable within 2 minutes.

In Summary

Effectively market with video on the web is not just slamming some video content up on your web pages, it more toward effective video communication through video publishing & sharing on the web.

How To Tuneup Your PC

Make Your PC Run Fast Again By Scheduling A Regular Tune Up:

Your computer is just like a fine race car! Both must be expertly maintained to run at their optimum speed and performance levels. Unlike a formula 1 racer however, your PC is relatively easy to fine-tune, and we will guide you through the process with simple step-by-step instructions.

Initial tune-up

After getting all the programs setup on your PC the way you want, there are a few tasks that will help you get the most out of your system. The following maintenance tasks should be performed initially and will form the basis of a solid tune-up program for your PC:

1. Install and Update your Antivirus & Anti Spyware software:

The last thing you need is a computer virus ruining your day by infecting your computer and either destroying valuable data, or spreading your personal information all over the internet! We cannot stress enough the importance of making sure you have a solid and reliable Anti-Virus program installed on your computer.

Spyware and Adware is almost an even bigger problem these days than Computer Viruses! If you have ever downloaded anything online, music, books, files, etc...or if you have ever installed downloaded programs on your computer, chances are you have multiple spyware infections.

Pop-up windows and windows error messages are a prime indicator of Spyware and Adware infections on your computer.

Spyware is a hidden software program created to steal your personal information, and report back to their creators with anything from your online browsing habits and patterns, to your stored credit card numbers! identity theft is a growing problem, propagated in part by Spyware!

2. Update your software and drivers

Make sure your computer has the latest video, hardware and software drivers it needs to run at optimum speed and efficiency. We recommend that Microsoft Windows Update be used on a consistent basis. Microsoft and other hardware and software manufacturers will regularly post updated drivers and fixes for their products. Most vendors use the Windows Update tool to distribute their updates.

The Windows Update tool can be accessed on your computer by clicking Start, right-click My Computer, and select Properties.

Click the Automatic Updates tab, and select Keep my computer up to date.

Keeping Windows updated can solve many errors you may experience.

3. Defragment your hard drive

Defragmenting your hard drive is an easy task that will improve your system's speed and performance (especially noticeable with larger programs).

As you install and uninstall different software programs, data becomes scattered across your hard drive in various areas. This results in your computer taking a longer amount of time to find data it needs, which makes your system run slower. This holds true even after installing a new program on your computer.

Starting Disk Defragmenter


Using Disk Defragmenter is easy and once started will work without the need to monitor the process. Depending on the size of your hard drive and the amount of fragmented files defragmentation of your files can take up to several hours to complete. Follow the procedures below to start defragmenting your hard drive.

* 1. Shut Down all programs that are running. including background programs and screensavers.
* 2. Click Start, All Programs, Accessories, then System Tools.
* 3. Click Disk Defragmenter. Follow the onscreen instructions. If Disk Defragmenter starts itself over and over, then a hidden background program is still accessing the hard drive. Restart the computer in Safe mode and try again.

4. Create a Backup Or Restore Point Regularly On Your Computer

A Virus, Spyware or other bug could easily wipe out your data without chance of recovery! Make sure you are regularly backing up any data you don't want to lose (burning it to disk is an easy and cost effective way of backing up important data).

Microsoft offers a Data Backup to automate the process, A virus or software bug could wipe out data without any chance of recovery. Devise a strategy for backing up your files now. Any important data that you do not want to lose should be backed up regularly. This can be done in any of a number of ways. Simply write the files to a floppy diskette, USB drive, or a CD-R. You might also consider using RecordNow!'s System Backup or Microsoft's Data Backup to automate the backup process.

5. Clean Your Computer Registry Regularly

If you're running any version of Windows on your computer, then you have a Windows registry. This Windows Registry is where all the information about your computer is stored. The registry includes installation data about the software you run and all of your computer's preferences, settings, and registry keys. Everything about your computer is essentially stored in your windows registry.

Over time, as you install new programs, delete others, and use your computer, the Windows Registry grows. Sometimes you will get errors when you start your computer. In extreme instances you will experience computer freeze-ups and possibly even system crashes. Your computer can start running 'slower' as well, which makes for annoying and time consuming 'hang' times, where you essentially stare at your monitor in a trance, waiting for control of your mouse cursor to be restored to you once again!

Fortunately, there is an easy solution to Registry build-up. You need to run a registry cleaner tool on a regular basis (depending on computer usage). This software will scan your Registry to find the unnecessary data and delete it...the end result should be a computer that runs as fast as the day you brought it home!

RECOMMENDED: Put Your Computer Tune Up Schedule On Auto Pilot by downloading and running our recommended Free PC Optimizer: RegCure.

Sep 27, 2010

Overview of Google Adwords



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One of the fastest ways to get your website in front of your target customer is to use Google Adwords.

Google Adwords is Pay Per Click (PPC) advertising. Using PPC wisely, you can transform a no-traffic website into a high-traffic profit machine literally overnight. However, you can also waste a whole lot of money if you don't plan your PPC campaign carefully.

Let me fist explain what PPC advertising is. Basically, it's a form of advertising in which you create a small 2-3 line text-based advertisement. The ad will have a headline, which is clickable and links to your website.

Here's an example:

Top Cruise Deals
Great deals on all types of cruises
30% discounts for online purchases
www.your-url.com

You can see examples of these ads in action by going to Google.com and running a search on any search term. After you run your search, you'll find the PPC ads on the right-hand side of the screen. The owners of each of the ads pay Google a fee each time someone clicks on their ad. This fee can be anywhere from .10 cents to several dollars depending on the popularity and demand of the keyword.

The goal of the ad owner is to maximize the number of quality clicks. A quality click is a click from someone that has an interest in what you're trying to sell. A low-quality click is a click from someone that really doesn't have any interest in what you're trying to sell.

Since the space in the Google Sponsored Links area is limited (about 10 slots per page), and the number of people using PPC to advertise their products is fairly large, there has to be a way of controlling who gets what placement (also called Adrank) in the Sponsored Links hierarchy.

Google controls this placement by 3 mechanisms:

1) Keywords/keyphrases
2) Bid price
3) Quality Score

The goal is to get your ad in the Sponsored Links section of the first page (or at most the second page) of the returned Google search results. That means your ad can be anywhere in the Sponsored Links position from 1-10, or 1-20 if you take into account the second page. People don't normally search beyond the first couple of pages of returned search results, so having your ad appear on the third page (or beyond) diminishes your chances of the ad being seen.

To get your ad in the first or second page of Google's Sponsored Links, and to maximize the number of quality clicks, you need 3 things:

1) Good Keywords/keyphrases
2) Bid in an active bid range
3) Good Quality Score


Using Good Keywords/Keyphrases:

Keywords (or keyphrases) are the words that people type into Google when they run a search. You need to select the keywords that relate to your product so Google will know when to display your ad. From your perspective (the online Marketer), good keywords are the words that relate to your product. For example, if you run a Google PPC ad campaign and you're selling a course on how to train dogs, then a good keyword list might consist of:

dog
"Dog training"
"Train my dog"
"Training for dogs"
"dog obedience"
"dog growling"

Note: using quotes instructs Google to show your ad only when the searched keywords appear in that particular order.

The above keyword list is then applied to your Google PPC campaign. Now, every time a user runs a search for any of these keywords on Google, your ad COULD be returned in the 'Sponsored Links' section of the returned search results in Google


As we mentioned previously, the keywords are not the only determining factor governing which ads appear in Google. Keep in mind, there are likely many other people running their own PPC campaigns that have the same keywords as you. And since there are only about 10 slots to place the sponsored ads in Google's first page, the ads that get a position in one of those 10 slots are the ads that are willing to pay the most for each click and the ads that have the higher Quality Score.

A good way to find keywords for your product is to use the Google Adwords Keyword Finder at: https://adwords.google.com/select/main?cmd=KeywordSandbox


Bidding in an Active Bid Range:

All popular (and many not so popular) keywords have an active bid range. The active bid range is the cost per click (CPC) range that results in your ad appearing in a preferred position within Google's Sponsored Links area (usually position 1-20). Obviously, the higher your ad is in the position, the more active (more clicks) will likely result.

So how much should you pay for each click to make sure you're ad is in the actice bid range? You should first find out what the going rate is for that particular keyword. You can get a good idea of what people are willing to pay for a given keyword by using Overture's Bid Tool at: http://uv.bidtool.overture.com/d/search/tools/bidtool/

Note: your goal is to get a position anywhere on the first page of the Google search result, or second page at most, so you really don't have to make sure you have the highest bid. In fact, you can even make more money by bidding much lower than the highest bid. For example, say you're bidding on the "dog training" keyphrase and you find that the 1st position for that keyphrase is going for $1.50 per click. You may very well find that the 4th or 5th position is going for $0.30 - $0.40 per click. In this case, I would opt for the 4th or 5th position. The cost savings is quite significant.


Getting High Quality Score:

What is a Quality Score? Well, it's a few things... The Quality Score is derived from the keywords Click Through Rate (CTR), relevance of the text in the ad to the keyword, how well the keywords has performed in the past, and other things that Google has kindly decided not to share. Since there are some unknown factors here, it's best to focus on what you can do to increase your Quality Score.

One thing you can do is aim for a high Click Through Rate (CTR). A CTR is a percentage that is calculated by dividing the number of clicks by the number of times your ad appeared. For example, say your ad appeared 100 times, and out of those 100 times, 1 person clicked on your ad. Your CTR for that ad would then be 1/100=1%.

Another thing you can do is make sure your ad's text is relevant to the keyword. For example, if you were advertising a dog training course and your keyword was "cars", then the relevancy of the keyword to the ad is low.

All right, that's the basics of Google Adwords. Give it a try! There's no better way to learn than through doing!

Sincerely,

Michael Ellis

Advertising in Concessions



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As is true with any business, advertising in the food concession business is extremely important in order to get the word out that a new business has come to town. However, while it is very important to utilize advertising when you are in any industry, it is even more important to use it in the concession business. Food concession businesses are working at an uphill climb as far as advertising goes. You don't have a fixed building. No matter how permanent your location may seem you don't have an absolutely permanent location. There are many different obstacles. However, if you use advertising, you can really make a difference in the number of customers you have. There are different types of advertising. There is word of mouth advertising, print advertising, and tv and radio commercial advertising.

One of the best types of advertising is word-of-mouth advertising. The reason this is one of the best is because you don't do it. For one thing, it's coming straight from the mouths of your already customers to the ears of your potential customers. Secondly it's free. You don't have to pay for this type of advertising and it is one of the most powerful types of advertising there is. By having great food, great customer service and great value, you can be sure to get this type of advertising. Be careful that you have all of these things because advertising works in both ways if a customer is dissatisfied. Most of the time, advertising is even worse if it's negative because it spreads faster.

Another type of advertising is print ads. These are becoming more and more obsolete with the ever increasing popularity of the tv, radio, and internet. Some types of print advertising are flyers, business cards, and mail outs. These can all be varying prices ranging from fairly plain and simple to decked out with color copies. Either way you go try to make a lasting memorable impression. The down side to this is that flyers and mail outs can be considered to be very annoying junk mail. You do not want to alienate your customers by making them angry that you sent them a flyer. This is just something you should consider before you choose your form of advertisement.


Finally we have radio and television commercials. These are great ways to advertise but can be costly. The reason they are so great is because they let you see and hear the advertisement. Something is much more likely to get stuck in people's minds when it is both seen and heard rather than just read. There is a downside to this, however it is not as negative as that of the print advertising. The down side of the tv or radio commercial is that people get annoyed because there are so many commercials. The thing that gets you around this as a business is that they have learned to accept that there are commercials that must be run for the tv show or radio show to stay on the air. Another downside however that is a little more detrimental is the increased popularity of DVR, a recorder for the tv that causes people to be able to fast forward through the commercials.

All of these types of advertising have problems of their own. So, before you choose the type of advertising you are going to use, make sure you have thought long and hard about what drawbacks you are willing to accept and which ones you aren't. These choices are going to be based largely on the type of advertising budget you have. While there are drawbacks, advertising is necessary to flourish as a business.

Instant Credit Card Approvals - How to Avoid Fees

Instant credit card approvals slicks are sweeping the Internet. Nearly anyone with outstanding credit can apply for these cards and receive a response in minutes, or sometimes-even seconds. The annual fees, interest rates, balance transfer fees, and other fees all vary on the credit cards, therefore contrasting and comparing is wise while seeking credit lines.

Annual fees - Many card issuers or banks often waive the annual fees, yet the card issuers will add the fees in a clause, therefore check the Terms & Conditions, fine lines, and other information before accepting the cards.

Interest Rates - The interest rates are often available upfront. Credit cards issued from banks offer revolving lines of credit, which 2% of the interest is levied, while the outstanding balance is repaid monthly. The actual rates of interest paid yearly can be right around 24%. This is an important issue to understand: if you roll over payments on credit cards, you may pay interest rates of up to 25% and more on a yearly basis.

The Annual Percentage Rates (APR), is the interest rates, which are often fixed or variable. The interest fixed rates and variable rates differ, therefore understanding your plan is essential for getting the lowest rates.

Grace Periods are important to understand also. The grace periods are what determines the fees and interest paid on the instant approval credit cards. Many banks issuing credit cards will offer a 25-day grace period before attaching interest to the card balance. This means that if you purchased a $100 item on your card you won't pay interest on the balance, if paid before the grace period ends. If you pay the balance after the grace period, likely you will pay late fees and higher rates of interest.


Other Fees - Many credit cards charge fees on cash advances, balance transfers, etc. Therefore, read clauses, stipulations, Terms & Conditions, fine lines, and all other information before accepting a credit card.

Three Types of Credit Cards

Overall, there are three types of credit cards: house cards, bankcards and travel and entertainment cards. The bankcards are obtainable through banking institutions or card lenders. Most times, you receive a MasterCard or Visa. The Travel and Entertainment credit cards come from American Express, Diners Club, and so forth. These cards are accepted only in designated areas. The house cards include Wal-Mart Cards, Sears, Pennies, and so forth, and these cards are only accepted in the named stores. Still, you can apply for American Express, Gold Cards, and more through common credit card companies or banking institutions.

Overall

Conducting research is wise, yet it is nothing if you do not compare and contrast the instant approval credit cards. Many sites are available with information relating to instant credit card approvals. The secure sites will put you in touch with card issuers who specialize in helping you find the best credit cards online.

Why Write A Non-Fiction Book?

When people approach me about writing a non-fiction book, my advice often disappoints them because of their expectations about the publishing world. There seems to be a pervading myth that simply publishing a book, on its own merits, is enough to bring fame and fortune to any author. This may come as a surprise, but if your purpose in wanting to write a book is to make money, then read on as I shed some light on the real truths behind book publishing.

The truth is that very few non-fiction authors make much money from their book alone. Publishing a book and getting nationwide distribution is an exorbitantly, and in most cases prohibitively, expensive process. It's time and energy intensive, and will take massive amounts of resources. In fact, non-fiction authors will spend anywhere from $400-800,000 before they even break even with book sales (anywhere from 200-350,000 copies sold). So if it's that difficult and expensive, what's the point of publishing a book anyway?

There are two main reasons to write and publish a non-fiction book, and to make money certainly isn't one of them. The two reasons are to market your business and to gain credibility.

Reason #1: Marketing
Unless you have a baseline business platform, other than your book idea, to drive traffic to, there's very little point in publishing a non-fiction book. You won't make any money and it won't be worth the effort. The successful non-fiction authors are those who understand that their book is nothing more than a marketing tool to drive traffic to their business, and who exploit this knowledge effectively.

For example, Stephen Covey's books drive traffic to Franklin Covey, T. Harv Eker has Peak Potentials Training, Mark Victor Hansen and Robert Allen's book The One Minute Millionaire markets the Enlightened Wealth Institute, Killing Sacred Cows by Garrett Gunderson and myself leads to the Freedom FastTrack process, marketing guru Seth Godin built Squidoo, Ken Blanchard's company is a global leader in workplace learning and productivity, just to name a few.

The real money to be made from publishing a book doesn't come from the book itself; it comes from the business that the book is designed to market. So what does this mean for you? You should spend far more time and effort developing a legitimate business, rather than writing a book.

Besides, you don't even need to write the dang thing yourself–that's what guys like me are for. You build your business, and let me get your book written. Your time is much better spent focusing on your business, products, and services. This approach will ultimately result in far more dollars to you than trying to make money from book sales alone.


Reason #2: Credibility
In the Information Age, your audience is drowning in information. They're constantly bombarded with television, radio, books, advertising, Internet, blogs, music, etc. So why should they listen to you, especially when there may be countless competing factors sending them conflicting messages? When faced with information overload, people listen to and buy from those they deem to be credible.

Think about it: why are quotes so powerful? It's not because of what is said in a quote that makes it relevant and important to you–it's because of the credibility of the person saying it. When you hear the words, "Be the change you want to see in the world," the quote sticks with and impacts you not because of the actual words, but because you know they came from Gandhi, a man who earned ultimate credibility on the subject of changing the world. Your neighbor could say the same thing, but unless he has credibility on that subject, the words will impact you far less and you will quickly forget them.

The phrase "Imagination is more important than knowledge" could be seen as nothing but a trite adage, but coming from the mind and mouth of Albert Einstein, it carries substantial weight and meaning.

Credibility is a precious commodity in the business world, and it's one that, once gained, will dramatically increase your bottom line. There's something about being a published author that gives a person instant credibility. Imagine being at a party and meeting three new people. Suppose the first two people you meet are incredible businessmen (or women), and the third is actually far less accomplished than the first two. But if you learn that the third is a published author, suddenly you pay more attention and give more weight to their words. And the chances are high that the published author, despite any of their other accomplishments, is the one that you will remember months later.

Conclusion
If you are thinking about writing a non-fiction book, my advice is that you must first understand that publishing a book is not a good way to make money in and of itself. You absolutely must develop a world-class business that the book is deliberately designed to market, and it's through increasing traffic to this business that you will make your real money. And by gaining credibility, which comes from being a published author, the chances of getting people to consistently buy from your business are considerably greater.

In other words, what you need isn't a good idea for a book, but rather, a good business to market. Build a business and use a professional ghostwriter to write your non-fiction book.

Protect Your Computer From Adware & Spyware



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Are you annoying of adware and spyware every time you open any websites? They have now reached epidemic proportions. They are every where in the cyber world. Here are four methods to remove or simply avoid adware and spyware without spending a dime on the latest "anti-virus" software.

1. Do not use Internet Explorer. Internet Explorer is like Swiss cheese. It is open to the world by default. Microsoft is continually releasing patches to fix all the flaws in the Internet Explorer 6.X and lower versions of the browser. Although it can be "secured" by increasing the security it may loose much of its functionality once set to maximum security with certain exploitable features off.

2. It is highly recommended you should use Firefox. If you don't use the Internet much, than perhaps you don't know much about Firefox. All you need to know is that it is a browser that works REALLY well and has great security features.

3. Use a software or hardware firewall (not just Window XP Service Pack 2's firewall). This may sound expensive and hard to do but it is not. If you have a DSL or broadband cable connection your Internet Service Provider (ISP) may have given you a DSL/Cable router with a firewall built in. All you have to do is turn it on. This may require you to take a few minutes to read the manual. If your ISP did not give you a DSL or Cable broadband router with a built in firewall you can spend anywhere from $20 - $60 (or sometimes even cheaper with a mail-in rebate) to get a router. If you have DSL you will need a DSL router. If you have Cable broadband ISP you will need a Cable Router. Brands such as Linksys have built in firewalls and a feature called NAT, Network Address Translation, which is very effective since it hides your real IP address from the Internet. All routers come with instruction on how to hook them up. If you want to keep you computer security free, just use a free software firewall. <


4. Remove spyware/adware with free anti-spyware, anti-adware software. Other two excellent methods of cleaning your system for free are Lavasoft's Adaware and Spybot Search & Destroy.

It is better to use all of the above methods. Being proactive by surfing with a decent browser and getting a firewall is important, but it also helps to know about a couple of good anti-adware/spyware applications. There are many great forums on the Internet dedicated to doing nothing but finding and cleaning such malware. Chances are if your system is infected with it, hundreds of others before you have been infected and have already figured out how to get rid of the malware.

Blackjack Strategy Tips: How to Win in Blackjack



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Blackjack is one of the few casino games that are beatable in the long run. It means that by using a basic blackjack strategy you can have an advantage over the casino and eventually step away from the blackjack table as a winner. Here you can find the basic blackjack strategy explained in a simplified manner.

The blackjack strategy is based on the mathematical probabilities of the game and it provides you guidance on the best decisions to make at every possible situation during the game. It takes about an hour to memorize this strategy but it is worth every minute. This does not man you will win every single blackjack game from now on, but with the help of the blackjack strategy, patience and persistence, you can significantly improve your chances of beating the casino in the long run.

Note that some blackjack rules vary from one casino to another. In some casinos, both brick and mortar and internet casinos, blackjack is played with one card deck while in others the blackjack game occupies four decks or more. In addition, in some of the casinos the dealer hits on a soft 17 while in others he is required to stand and doubling after splitting is allowed only in some of the casinos.

Here you can find a basic strategy to a single deck blackjack game where the dealer hits on soft 17. Playing other blackjack variants would require you to make some adjustments for a few borderline occurrences.

First, here is a short introduction to the terms mentioned here:
Hard Hand: two initial cards that do not include an Ace.
Soft Hand: two initial cards that one of them is an Ace
Stand: when a player is not asking to be dealt more cards after the two initial cards.
Hit: when a player calls for an additional card to be dealt
Double: when a player doubles his initial bet after the initial deal, but it requires him to hit only one card.
Split: when a player separates the initial two cards into two individual hands and plays them as 2 hands. <


Finally, here is a basic blackjack strategy:
When your initial two card hand sums up to 8 or less: hit
When your hand sums up to 9 and the dealer hand value is between 3 and 6: double if else: hit when your hand sums up to 10 and the dealer hand value is between 2 and 9: double; if else:
When your hand sums up to 11 and the dealer hand value is between 2 and 10: double; if else hit.
When your hand sums up to 13, 14, 15, or 16 and the dealer hand value is between 2 and 6: stand; if else hit.
When your hand sums up to 17: stand.
when your initial two card hand contains Ace 2 or Ace 3 and the dealer has either 5 or 6: double; if else: hit.
When your hand contains Ace 4 or Ace 5 and the dealer has 4, 5 or 6: double; if else: hit.
When your hand contains Ace 6 and the dealer has 3, 4, 5 or 6: double; if else: hit.
When your hand contains Ace 7 and the dealer has 2, 7 or 8: stand; if he has 3, 4, 5 or 6: double; if else: hit.
When your hand contains Ace 8 or Ace 9: stand
When your hand contains a pair of 2s or 3s and the dealer hand value is between 2 and 7: split; if else: hit
When your hand contains a pair of 4s and the dealer has either 4 or 5: split; if else: hit
When your hand contains a pair of 5s and the dealer hand value is between 2 and 9: double; if else: hit
When your hand contains a pair of 6s and the dealer hand value is between 2 and 6: split; if else: hit
When your hand contains a pair of 7s and the dealer hand value is between 2 and 7: split; if else: hit
When your hand contains a pair of 8s: split
When your hand contains a pair of 9s and the dealer hand value is between 2 and 7 and either 8 or 9: split; if else: stand
When your hand contains a pair of 10s: stand
When your hand contains a pair of 8s: split

Really Huge Profits Using PPC In Your Affiliate Marketing Ventures



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Let us take a quick look at how PPC Search Engines work.

These engines create listings and rate them based on a bid amount the website owner is willing to pay for each click from that search engine. Advertisers bid against each other to receive higher ranking for a specific keyword or phrase.

PPC is one of the four basic types of Search Engines. PPC is also one of the most cost-effective ways of targeted internet advertising. According to Forbes magazine, PPC or Pay Per Click, accounts to 2 billion dollars a year and is expected to increase to around 8 billion dollars by the year 2008.

The highest bidder for a certain keyword or phrase will then have the site ranked as number 1 in the PPC Search Engines followed by the second and third highest bidder, up to the last number that have placed a bid on the same keyword or phrase. Your ads then will appear prominently on the results pages based on the dollar amount bid you will agree to pay per click.

How do you make money by using PPC into your affiliate marketing business?



The reason why you should incorporate PPC into your affiliate marketing program is that earnings are easier to make than in any other kind of affiliate program not using PPC. This way, you will be making profit based from the clickthroughs that your visitor will make on the advertiser's site. Unlike some programs, you are not paid per sale or action.

PPC can be very resourceful of your website. With PPC Search Engines incorporated into your affiliate program, you will be able to profit from the visitor's who are not interested in your products or services. The same ones who leave your site and never comes back.

You will not only get commissions not only from those who are just searching the web and finding the products and services that they wanted but you will be able to build your site's recognition as a valuable resource. The visitors who have found what they needed from you site are likely to come back and review what you are offering more closely. Then they will eventually come back to search the web for other products. <


This kind of affiliate program is also an easy way for you to generate some more additional revenues. For example, when a visitor on your site does a search in the PPC Search Engine and clicks on the advertiser bided listings, the advertisers' account will then be deducted because of that click. With this, you will be compensated 30% to 80% of the advertisers' bid amount.

Most affiliate programs only pay when a sale is made or a lead delivered after a visitor has clickthrough your site. Your earnings will not always be the same as they will be dependent on the web site content and the traffic market.

PPC is not only a source of generating easy profits; it can also help you promote your own site. Most of the programs allow the commissions received to be spent for advertising with them instantly and with no minimum earning requirement. This is one of the more effective ways to exchange your raw visitors for targeted surfers who has more tendencies to purchase your products and services.

What will happen if you when you integrate PPC into your affiliate program?

PPC usually have ready-to-use affiliate tools that can be easily integrated into your website. The most common tools are search boxes, banners, text links and some 404-error pages. Most search engines utilize custom solutions and can provide you with a white-label affiliate program. This enables you, using only a few lines of code, to integrate remotely-hosted co-branded search engine into your website.

Best know more about how you can use PPC search engines into your affiliate program than miss out on a great opportunity to earn more profits.

The key benefits? Not only more money generated but also some extra money on the side. Plus a lifetime commissions once you have referred some webmaster friends to the engine.

Think about it. Where can you get all these benefits while already generating some income for your site? Knowing some of the more useful tools you can use for your affiliate program is not a waste of time. They are rather a means of earning within an earning.

Sep 25, 2010

Relationship - Are You Sacrificing More



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No relationship is equal give and take. In every relationship, both the partners make adjustments to make the relationship a success. Both give up many choices in life and try to contribute for the continuation of the relationship. Sacrifices are always called for in a healthy relationship. The relationship thrives on them. When we sacrifice we feel good because we feel worthy. Having given up something always makes us feel good.
It can also make us feel bad, if it goes on from one side and the other partner not even acknowledges that. The resentment sets in to the detriment of the relationship.


Why Sacrifice- two people cannot relate and live together peacefully, if they set their own conditions of living. They have to draw a common way and sacrifice their own hobbies, interests, and many other interests. Manyadjustments have to be made to make a relationship succeed.

Are You Sacrificing More - human beings are all different. Some of us are givers by our natural instinct. In any relationship, such people will always give without any second thought. As the relationship progresses, such givers keep on sacrificing more and more to make the relationship work and keep the partner happy. Slowly the resentment may develop. I am only giving since years. I am not getting anything in return. Why am I being demanded to give again and again. I have my own life and desires. What about that? Why the world is becoming selfish? No body bothers about my comfort. Am I a sacrificial goat? Such thoughts slowly develop and destroy the relationship over period of time. Any relationship that began with imbalances would not survive long if checks are not kept. If you sacrifice more, please stop and review your life.

How to blog your way to success?

Blog is a short of "weB LOG" or a method of storing any kind of information online. Such organized informational posting and archiving was named "Blog".By the form Blog represents an updated web-site of current and archived posts. A dead-simple concept turned out to be extremely powerful in terms of satisfaction of Internet community needs.
People online look for fresh, relevant information on a certain topic and this is where Blogs come into arena and win that battle for a visitors' attention hands-down.
They give you exactly what you need - targeted, updated information on any given topic, with an access to archive, search functions and even some sort of interactive experience as you can usually read comments of other visitors and participate in a small discussion like on a message board.
Why Blog can be just the perfect solution you have been looking for and how it can solve massive publishing problems at once. Here is whyBlog can be your website and money-making system in one:
1. Blog is a simple CMS (Content Management System). It helps you solve hundreds of little hassles webmasters were forced to waste months before in order to solve each of them such as means of easy creating new pages with automatic cross-linking and archiving functions, installing visitor feedback script, managing and updating navigational menu, republishing RSS feeds and creating own feed and so on.
2. Built-in promotion. RSS feed is also a great viral marketing tool by itself. You don't have to stuff your head with "how-to-make-my-content-viral" problems any "traditional" website webmaster faces.
As a Blog publisher you use the same RSS feed as a way of syndicating your Blog content for any other websites. What they need is adding your RSS feed to their Feed rendering software. The technology is highly popular, so you will not have any problems with that.
Just add your RSS feed to a number of Blog Directories, ping (notify) Blog servers each time you make a new post (a common built-in feature for almost all Blogs) and in 90% case it will be enough to start your marketing ball rolling plus reassure fast search engine indexing.
3. Built in RSS (Atom) feeds are considered by many to be the ideal solution for all SPAM and filters problems of "traditional" email marketers.
RSS feeds are updated automatically as soon as you make a new post to your Blog. No more troubles with managing "email lists", subscribers, unsubscribers, email filters, HTML forms, SPAM complaints, follow-ups and so on and so forth. Forget about it. RSS will help you do everything, including follow-ups and even email courses publishing.


The difference, and many consider it to be the true benefit, is that RSS uses so-called "pull" method of delivering a message. Unlike "traditional" email, you don't have to send (push) anything to anybody. When you publish a new post, your RSS feed updates automatically, pings syndicating websites with a newBlog post and notifies (or not) your RSS subscribers about your new post, so they can load (pull) it and read.
That is how RSS solves SPAM emails and SPAM filters problems with one stone. Your subscribers just don't receive anything to be complained or worried about. They just personally subscribe to your RSS feed (no one can subscribe for them) with their special RSS reader program (RSS aggregator, available free everywhere on the net). Then they periodically and mostly automatically load your newBlog posts. If they don't like it, they just remove your RSS feed from their RSS feed aggregator software and that's all. Unlike email you cannot "push" your post to their RSS soft without their wish. Depending on set options, they need to manually, semi-automatically or automatically load yourBlog post themselves.
Don't get me wrong, I'm not against email. Quite the contrary, at some point, when you feel that you have a lot of spare time because of advantages that RSS brings, I strongly advise you to add email marketing to your arsenal. It does help you out in some special occasions. It is just you won't rely on email as the only money-making resource and will use it professionally as a great add-on instrument, limiting its possible negative effects.
From what you can see, blogs are perfect and simple software machines to run and maintain your informational business. They proved their efficiency in small niche markets as well as multilevel blog systems generating stable income for their glad owners. You can be one of them.
Did you find this article useful? For more useful tips and hints, points to ponder and keep in mind, techniques, and insights pertaining to guides on publishing, self-publishing, e-book publishing, article writing and related information, do please browse for more information at our websites.
www.infozabout.com
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Quickly Learn A Language By Thinking In It

It can be tedious to learn a language. There will always be a certain amount of rote memorization required. However, there are also many little techniques for more easily learning alanguage. Labeling things around the house in the language you want to learn comes to mind. Listening to tapes while in the car is another. Then there is a technique I used to learn Spanish.

How I Quickly Learned Spanish

I studied Spanish books for six weeks before going to Ecuador. I didn't speak a word of the language during this time - a big mistake. Still, I was able to converse with the locals in the hostel in Quito the day after I arrived. Within a few days I was discussing philosophy, politics and more with Ana, who is now my wife.

How did I learn a language so quickly? I didn't really. I had a very limited vocabulary when I arrived in Ecuador, and a very limited vocabulary when I left. However, I could use what little Spanish I knew to express myself. This I credit to a habit that fortunately is also a great technique for learning alanguage.

I have conversations in my head. I think of what I am about to say, and have always played out future discussions in my imagination. I found myself doing this in Spanish too. The result was that I learned how to speak the language quickly, and say a lot with few words.

Learn To Think In A Language

People imagine that they have to be fluent to think in a language. This just isn't true. You can choose to think "I am walking to the store," so there is no reason you can't think "Yo estoy caminando a la tienda," as soon as you know those six words. If you don't know the word "caminar" (to walk), but you know how to say "Yo voy a la tienda," (I go to the store) you can think that. Alternately, you can look up a word or two as you get "stuck."



One reason this is a great way to learn a language is that it helps you remember the words. Repetition works, and saying the words, even if only in your mind, works better than reading or hearing them. When you make a point of translating your thoughts into your new language, you are always practicing.

It is more than just good practice, though. Putting your thoughts into your new language forces you to learn not just words and rules, but also specific ways to express what you want to say. We all talk about different things and have different interests, right? A doctor might want to know how to say "where does it hurt?" while I may want to ask where the mountains are. Often, you learn what others think you should know. This helps, but your thoughts are uniquely yours, and when you think in your newlanguage, you are learning exactly what YOU need to learn.

Speaking a language is perhaps the best way to learn it, and thinking it is just speaking it in your mind. You'll learn your most important words, expressions and sentences quickly if you are thinking them continually. Another tip: Carry alanguage dictionary with you to use whenever your thoughts stop flowing. This is a powerful way to learn a language and start speaking it quickly.

SEO 'Tools Of The Trade'



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Before you start optimizing your site for search engines, there are some tools that you should arm yourself with. These tools can become your best friends when it comes to SEO, especially when you're just starting out. The first and most important step in any search engine position campaign is recognizing which keywords you should optimize your site for, and there are several pieces of software that are useful for this, including Wordtracker, Optilink, Zeus, and Agent Web Ranking.

WordTracker's keyword research service is the only one on the Internet that provides a comprehensive database of the most popular keywords in a particular industry. It can help you recognize associated keywords that you may have never thought of. One of the differences between WordTracker and other tools is that it can spot subtle differences, for example singular and plural keywords, or often-misspelled ones, and tell you which versions are more popular.

Optilink has become very popular in a short period of time because of the power it gives you over search engines. Every site that links to you boosts your ranking, especially if its content is relevant to yours. Optilink helps you to come up with strategies to improve your link structure and get a better ranking. Here are some of the things it does:

1. Analyzes the link structures of your top-ranking competitors.

2. Tells you why your competitors rank well, so you can try to copy what they're doing.

3. Tells you what kind of rankings you can expect if you adopt similar linking strategies.

4. Helps to monitor sites you've exchanged links with, to ensure that they're still linking to you. <

Zeus has an excellent way of increasing the link popularity of your site -- by exchanging with other sites that are related to yours, giving you a head start on your SEO. Zeus does the work for you, identifying sites that it thinks you should try to exchange links with. If you look for the sites yourself you'll often find it's not worth the time, but an SEO tool like Zeus lets you do it instantly. Once you've got links, you can manage and maintain them automatically.

Agent Web Ranking helps you to check your sites rankings – this is good to see how your SEO efforts are working. Many people just optimize and submit, thinking the work is done, but they're wrong. You need to continuously check your site's rankings, and AgentWeb Ranking is a reliable and quick tool for doing this.

The only real problem you might have with any of this software is that search engines can change the way they display their results, breaking the tools until their authors update them. This means that most position reporting software gets outdated very quickly. It's not that much of an issue, though, as most software is provided on a subscription basis with updates included, rather than bought only once.

If you really want to stay ahead in the SEO industry, you should try as many different tools as you can. By paying attention to what tools others are using and learning how they work, you will have the edge in the SEO market. So get out there, and download these SEO tools of the trade!

Double Your Dish Network Affiliate Check



1. Promote the Best Dish Network Affiliate Program

The largest Dish Network affiliate program claims to have recruited over 250,000 affiliates. Ironically, this same satellite affiliate program offers one of the *lowest* payouts in the industry - a measly $50 per sale.
You could instantly double or even triple your earnings by switching to higher paying programs.

2. Collect Email Addresses

It is a well-known fact that most people do not make a purchase on the first contact. You may need to send out your message more than 5 times to make the sale. So, collect the contact information of your visitors before sending them to the Dish Network retailer's website.

You can encourage visitors to give you their email address by offering free reports or ebooks. You can then follow-up with these contacts to remind them to order satellite TV.

Plus, with a list of names and email addresses, you can send other marketing messages to your subscribers and earn ongoing commissions instead of a one-time sale only. Develop a relationship with your subscribers by providing not just sales pitches but also useful information on a regular basis. The trust you build will pay dividends when you send your marketing messages



3. Ask for a Raise

If you are already a successful satellite affiliate who can generate a substantial number of sales, approach the retailer to negotiate a higher commission for your sales.

Dish Network dealers understand the tremendous value of power satellite affiliates. They know that a successful affiliate can drive hundreds of sales. And because Dish Network pays retailers a small residual commission for each customer, retailers may even be willing to pay a stong affiliate at an initial loss in order to gain a substantial number of new customers.

Remember, too, that you are a zero-risk investment to your Dish Network retailer. So, don't be shy about requesting an increase in your commissions. Just try to be reasonable about it.

These three strategies can increase your earnings significantly in a very short period of time. You can instantly double or even triple your earnings by switching to a higher paying Dish Networkaffiliate program . But don't stop there. If you are already a power satellite affiliate, be sure to approach retailers to negotiate an even higher commission. And finally, by collecting the email addresses of your visitors, not only will you make more satellite sales but you'll also gain a subscriber that can provide you with a lifetime of income.

Sep 24, 2010

The Effectiveness of High Yield Investment Programs

One of the basic rules of investing is that the higher the risk, the more potential for gain. A high yield investment program (or HYIP) is one such program. By investing a small amount, a HYIP offers the possibility of high gain, with some risk.

One of the biggest problems with HYIP's is that they can represent a lot of money placed at risk for a high potential gain. Although they can involve small amounts of money, most investors will invest as much as they figure that they can risk, in order to take advantage of the high potential return. Read: Although they don't require the huge start-up that other investments do, people do spend as much as they can afford. (Some put in more than they can afford, but this is never recommended.)

Also, some HYIP's are just well disguised ponzi schemes, and are thus highly illegal. (Investigate any investment opportunity, with special care as to the background of the group or person presenting it. Normally, "too good to be true" would be good advice, but that doesn't always prove true when it comes to investing.) Some HYIP's are in fact defined as "ponzi games" in order to skirt legislation that prohibits ponzi schemes as well as uninsured investments; bear that in mind when investigating any HYIP.

However, the problem is that not all investments pay off. With HYIP's, that's actually the nature of the investment; although they all promise high gain, the problem is that high risk does mean a strong chance of losing any funds involved. Thus, any potential investor is advised to not invest any more than he can afford to lose.


When debating the effectiveness of a HYIP, be advised that that the nature of the investment itself makes gauging that difficult, and that only the investor himself can make that decision. What makes them effective is that they can create a nice profit for the price entailed, but the risk involved makes arguably effective. There is no real way to cushion the investment, as there would be for most investments; again, the nature of the HYIP denies that.

However, HYIP's can be effective if the investor limits his activity to just one or two HYIP's at a time, and invests conservatively otherwise for the time that he is involved in the HYIP's. That way, the investor has the other investments to fall back on in case the HYIP falls through. This strategy makes the investment more effective, and decreases the risks involved, making them more attractive, and more effective.

HYIP's can thus be very effective investments, especially if the person can afford to lose any funds invested. If the investor is investing assuming that they will get the money back, and with a high yield, and doesn't allow for the possibility of loss, however, a HYIP can be a potential issue. Investing in general isn't for the weak; that definitely applies to HYIP's.

A Guide To Choosing Expresso Machines

Expresso machines are one of the most popular kitchen appliances. They have gained popularity in recent years. With one of these machines in your house, you can have your favourite coffee shop drink whenever you want, without having to leave the house.

Specialty coffee machines can be very expensive and are a significant investment. The most common machines are semi automatic or super automatic machines. Both have benefits, depending on your preference and the amount of money you are willing to spend. Take some time to learn the features and benefits of each type before you make a purchase.

Semi Automatic Expresso Machines

Semi automatic machines allow you more control in the brewing process. These are the most popular in home machines. You start and stop the brewing process, which only takes about thirty seconds. Most come with either a frothing adapter or a stem want for making cappuccino or other specialty drinks.

Semi automatics come with either a pressurized or a commercial portafilter. A commercial portafilter has a metal holder with a plastic handle. These are found on coffee shop cappuccino makers. You need to get the grind setting, tamp pressure and timing right to get the best cup possible. It takes a few tries to perfect this process.

A pressurized portafilter has a ring inside that adjusts the flow of the water. the water will flow slower for coarse grounds and faster for finer grounds. The ring also enhances the crema on top and makes a better cup with less effort from you. With a pressurized portafilter, you don't need to worry as much about the tamp pressure or grind of the beans.


Super Automatic Machines

Some people prefer a super automatic machine. With a super automatic, you can make a complete cup of Expresso or cappuccino with the push of one button. When you first set up the machine, you pre program everything and then it's ready to go. If you want a fast cup with little effort, or aren't skilled at brewing, you may want a machine that can do it all for you.

Great Features of Expresso Machines

There is a wide difference in the price of Expresso makers. Part of the price difference lies in the features of the machine. The more features, the higher the price.

o A digital display allows you to control many options on your machine. You can set the timer to shut off or enter the energy saving mode. Program the machine for the water level or amount of coffee grounds to affect the taste and strength of the drink. Set the temperature for the finished drink. Some even allow you to program the machine for the hardness of your water.

o A bypass doser allows you to use different coffees. With this feature, you can bypass the grinding process and use pre ground coffee.

o An adjustable dosage feature allows you to adjust the amount of beans to be ground. Most allow for between six and thirteen grams, depending on the machine.

o A rapid steam feature will go from brewing temperature to steam temperature in ten seconds.

Important Things to Know When You Submit Your Articles to an Article Directory

 
Article writers are submitting their articles to hundreds of article directories to
offer publishers free content and to provide themselves with a marketing tool for their website. As an administrator for one of the fastest growing article directories on the web, I review hundreds of articles submitted each day. I have the joy of both reading and approving quality articles, and the unfortunate task of declining those that do not meet site standards. I have noticed many mistakes by writers that wind themselves up with an 'article denied'. It can be unfortunate because the articles can have rich content, but minor problems will result in a rejection. Let's take a look at some of the very basic ways you can guarantee that your article gets approved and submitted to the article directory.

1. Unique Article Content - One of the most important things is to make sure your article is unique to the article directory. Article directories are looking for unique content. Do not submit duplicate articles. That is a sure way to get your article declined, but an even better way to get your account deactivated. Run a search before submitting your article to see what kind of content is being offered.

2. Choose a Descriptive Title – Along with writing a unique article, choose a title that describes your content well and targets your article keywords. Some articles I receive will include only one or two words. It is not a good idea to be vague. Be as specific and detailed as possible. Select a title that will draw your reader in! Another important thing to note is that a title marked in all capital letters is usually frowned upon by article directories.

3. Format Your Article Properly – Many article directories prefer that you do not use hard breaks. In other words, as you write your article lets your text automatically wrap to the next line instead of pressing 'Enter' after every line. Also, pay attention to what the article directory requires as far as coding goes. The key is to make it easy on your reader to read the article. A formatted article also portrays professionalism and quality. Part of professionalism and quality is to use the spell check. A poorly spelled article will result in a rejection and a delay in getting your article published.


4. Length – It is vital before you even think of submitting your article to an article directory to make sure your article is the appropriate length. It is a safe assumption that the article needs to be at least 500 words. In the process of making sure your article is a good length, do not spam the article with nonsense.

5. Keywords – Do make sure you choose appropriate keywords that relate to your article. Keywords are vital for your article. Keywords allow for your article to be found by users searching for those words in search engines such as Google, Yahoo, and MSN Search. Keywords are very important for gaining maximum exposure for your article.

Along with these five principles, take the time to read the submission guidelines for the article directory. This may seem like a very obvious principle, but I do not have the feeling many follow it. Usually the submission guidelines are not lengthy. The principles above are pretty much standard for gaining an inclusion into an article directory, but it is always wise to read the site rules so you are sure to meet the article directory's standards.
 

Beverage Company Sponsors Teen Games

As part of an effort to contribute to the community that has added to its success, Fire Mountain Beverage Co. recently sponsored this year's L.A. Watts Summer Games, the largest high school athletic competition in the nation.

"Our goal here is to support elite high school athletes by giving back to the same markets that support our sales," said Anthony Miller, chief executive officer of Fire Mountain Beverage. "This event helps to accomplish one of our objectives by promoting healthy living through education."

Since the passage of the Pupil Nutrition, Health and Achievement Act of 2001, California schools have banned the sale of sugared, carbonated beverages and are moving toward juices, certain sports drinks, diet sodas and bottled water. And recently, major beverage distributors have followed suit, agreeing to stop selling sugary drinks to the nation's public schools.

Fire Mountain's Five O2 oxygenated bottled water is enriched with vitamins A and C, niacin, potassium and calcium, making it a more nutritious alternative to beverages containing sugar, caffeine, sodium and carbohydrates. Five O2 also comes in fruit flavors that are appealing to consumers of any age. By sponsoring the games, the company hopes to show teen athletes that they have healthier options with which to quench their thirst.

The L.A. Watts Summer Games started in 1968, three years after racially charged riots tore the Watts neighborhood apart. The goal was to foster understanding and camaraderie among the area's high school students. The games now include competitions for both boys and girls in soccer, track and field, volleyball, tennis, cheerleading, music, art and poetry and more. Nearly 200,000 young people have participated in the games to date.

To promote the achievements of high school students in areas other than athletics, scholastics were added to the mission of the games. In 1992, a scholarship program was established for youth dedicated to serving the community through volunteerism.


How to Put Video on your Website: Video File Types

If you want to put video on your website you must have a good knowledge of the basic video file types. What video file type to use? what are the pros and cons of each file type? These are just some of the questions you should ask yourself before proceeding with video implementation on your webpages.

There are three basic video file types on the internet. Mpeg, AVI and Quicktime. I believe the Quicktime file type is the most popular since a lot of huge entertainment and news sites use it exclusively on their web pages.

AVI is the oldest of the three main file types. It is a windows oriented video format but it's not the most popular because of the sound and video compatibility and synchronizing problems. Because the Quicktime format can be used on either a windows or a macintosh computer, the AVI video file type loses it's popularity every day.

The mpeg format is a popular video file type that uses it's high output quality to increase it's popularity over the Quicktime format. Mpeg is used on video games, cd-roms and other media that require high output quality. One disadvantage of mpeg is that it sacrifices file size to gain in digital quality. The mpeg video files are usually large.

Another disadvantage of the mpeg format is that you really need time and sophisticated hardware and software to convert plain video into mpeg. And let's not forget that the mpeg format is not supported by apple and macintosh meaning that if you put mpeg video on your website, those users with macintosh will not be able to see it.

Quicktime is by far the most popular video file type developed by apple for macintosh users, but is also compatible with the IBM-compatible machines and the windows operating systems. The hardware and software you need to digitize video into the Quicktime format is very inexpensive, compared to the mpeg format. So its much easier and cheaper to create video and put it on your website using the Quicktime format.

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