How To Avoid Problems With Web Hosting Companies

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The best way to determine the quality of a hosting company is to use their services. Some of these companies will cause many headaches for you, and you want to avoid this at all costs. In this article I will describe certain problems you could have with a hosting service, and how to avoid it. Because your websites rely on hosting services to keep them running, what they do can effect you, whether it is for the good or bad.

One of the most common problems people run into when dealing with hosting companies are server downtimes. When the server goes down, this is a big inconvenience to everyone who uses the service. What really makes it bad is when it takes days to get a response from the tech support department. Some companies don't even answer their emails. Hosting companies which do this have bad customer service, and should be avoided. You should also let others know about their service so that they can avoid it.

Another problem which webmasters will run into is hosting companies which like to hold their domain hostage. When you build a website, and decide you want to sell it, you may find out that the hosting company will not allow you to. They will make up some excuse for why they don't allow it, but basically they want control over your domain. This is a big headache, and to avoid this problem you should always ask if you can transfer your website to other servers if you decide to sell it. If they tell you this can't be done, look for another service.

I've talked to many webmasters about this, and most will not buy a website if they can't transfer it over to their own server. If you plan on selling your website, it is critical that you use a web hosting service which will allow you to easily transfer over your domain without any problems. Even if a hosting company offers excellent service, if their servers are constantly down, you will have problems. When you ask them about this, they will almost always tell you that they have a 99.9% uptime. My advice is to not take their word for it.

Sign up for webmaster forums and ask questions. Get more than one answer, because many webmasters own hosting companies and will refer you to their services to make money. While nothing is wrong with this, you will want to make sure you get a bunch of opinions about a particular company before using it.

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Here's 3 Tips To Get More Affiliate Profits From Your Auto Responder

As I have said before in a previous article, one function of an autoresponder sequence is to maintain the customer's interest and anticipation, especially in the early stages of the relationship. You don't want to go on a hard sell from the word go - your customers will soon figure it out and opt out in droves.

There are several methods of building that interest and anticipation, the factors that makes your customers always open your messages rather than someone else's, because they know that there will be something of value in there.

If you are writing an eBook, for instance, tell your subscribers about it, what it's about, the stage you are at in writing it. Perhaps you could invite their input, ask them what they would like to see covered in your eBook. As a bonus, if you use this technique you probably have a guaranteed sale of your eBook when it is eventually finished and ready for publication. Tell them when it will be ready, and that they will get a special reduced price for being one of your subscribers.

Use your autoresponder to let them have a sneak preview of your product, leak snippets of information in a logical sequence. Model your plan on the "teaser" ads you see for new products or for upcoming TV programs. Just about every commercial break you will see a promo, telling you about programs coming up, and showing short scenes from the program, all designed to make you want to see more. You should do the same.

If you are writing an eBook, publish part of a chapter on your website, and tell visitors that they can read more if they opt in, using the sign up box you have provided on the same page. Load these new opt ins into your autoresponder, and get them into your message sequence.

I've just finished reading "The DaVinci Code", albeit a bit later than most, and Dan Brown does a great job of finishing every chapter with a cliff hanging situation, leaving you reluctant to stop reading, especially if your lunch hour is over and you have to get back to work! Obviously your eBook won't be a thriller like that, but you can at least think about a suspenseful ending to your chapter snippet, thereby encouraging people to want more. One of the great maxims of stage comedians is to always leave them wanting more - a sports star should always retire at the peak of his powers, so that fans will say "Why did you retire?" instead of "Why didn't you?" Incidentally, that's a quote from (I think) Ian Chappell, one of the great Australian cricket captains.

At the end of your teaser sequence, you will have a solid core of loyal readers. People who are not really interested would have opted out of your list long ago, so the ones that are left must still be interested, and form a highly targeted market for what you have to offer. With a bit of luck, they are eagerly awaiting the release of the final product, and will snap it up as soon as it becomes available. I'm sure you've been on the end of just such a sequence from one or other of the super affiliates. This is how they get their phenomenal sales on the first day of a product's release. They have built up such eagerness and anticipation that their subscribers are waiting with their checkbook in their hand! This is where you want to be.

In summary, use your autoresponder in three ways:

· By seeing how many of your subscribers do not opt out, you will gauge the interest in your product

· You can build up great interest and anticipation before your product is even released

· Because of the above, you should have a huge amount of interest by launch day, and by the day after launch you should be checking your Paypal account and wondering what you are going to do with all that money!

© Peter Phillips

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