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The main goal of email in opt tutorial is to explain how to develop a communication process with your new subscribers to build trust.
One of the biggest aspects of online business is trust, and how you are perceived. If you make a bad first impression, or come off as someone just in it for the money, people are smarter than that. They'll see it coming a mile away, especially with all of the scams and people getting ripped off today.
Email in opt tutorial is composed with two main parts if you neglect one part things will go wrong. Please give all parts the required attention.
Part one of email in opt tutorial - make sure you have a system ready to take action!
Note: Don't buy or rent a mailing list unless you make sure the subscribers in the list know they will receive your marketing messages.
Before you buy, rent email list or start collecting email addresses from your web site, you need to have a solid system in place that will allow you to communicate with your list and allow them to get to know you and trust you.
Most of subscribers you will receive are new online users and / or new businesses starters. They are info seekers. They opt in because they want information about your product or service now. They won't wait for tomorrow to receive it. Use autoresponder to offer free valuable information via email! All you have to do is create your own series of email training to educate your prospects.
Get quality autoresponder service. You obviously can't do this on an individual basis, because it would be nearly impossible as your list gets bigger, but you can easily do this through your automatic responder services.
Use addtracker to track your potential clients foot steps and adjust your marketing efforts accordingly.
Make sure you have your tracking systems in place so you know what's going on once the promotions begin and the traffic hits. Don't do any guesswork. You need SCIENTIFIC numbers telling you what's going on, what's happened and what you need to do to increase sales and profits.
Part two of email in opt tutorial - How to structure your autoresponder messages.
Don't ruin your business by sending out 50 or more follow up advertising messages. People are becoming very careful about requesting anything for fear of being spammed to death for doing it.
Teach your subscribers.
Set up seven parts autoresponder email course. Each course contains helpful information and quality gift related to the course theme.
Email courses are a very good way to build your reputation as a provider of useful information. Setup an email course series a bout a hot topic. Give quality information in the course. Don't advertise any product during the course phase. Don't show your subscribers you are here only for money. Instead, invite them to visit your website to see your special marketing offer, your web site update, your quality free information, etc... and the ways are endless to put your offer in front of your potential customer.
In each course you may send a free quality brandable ebook or software where you advertise your affiliate programs. Allow your subscribers to brand the product with their name to help them make money they will think you for doing so
Show them you are a real person.
- Put your contacts info including your email address, your physical address, phone number, etc... in all your outgoing messages to make it easy for your subscribers to contact you and feel they are dealing with an authentic marketer.
- Show them your photo, your family photos or your employees' photo.
- Send them to where they can read about you.
Let Your Subscribers Know You.
After your email course series is over hook your subscribers with your follow up messages series.
Set up a series of follow up messages. You can set up a whole series of follow up messages that show your potential customer that you are concerned with their satisfaction and you are here to help them succeed.
In your first tree messages or so do not promote any product or service you are selling at all. These three messages are designed to open an unstoppable dialog between you and your potential customers to build relationship and trust.
Instead of sales pitches, you'll be sending out to your new subscribers a series of emails that talk about anything you want but no product promotion. You may talk about yourself, your likes & dislikes, your favorite hobby, what you do for a living, any websites you have, etc. You can even talk about your family and friends if you want.
After they receive your emails that talk about what you have chosen to talk about. Invite your subscribers to contact you in a friendly manner. Let them know you are there to help them. Ask them to send you emails talking about anything and everything they want to talk about. Your subscribers won't contact you on their own if you don't invite them.
In this introductory phase of the process, keep sending to your subscribers a quality information and gifts that they can't find elsewhere. When people see you as a provider of good information that they can use and profit from, then your reputation and the reputation of your company becomes more credible.
When this happens people will be more likely to buy your products and services or indeed the products or services you recommend them.
As soon as the communication starts up between you and your subscribers, start collecting information about your subscribers. Information like what business they are involved in? What are their concerns and fears? Their gender, age, where they live? What's their problem?
Once you have built trust and collect information....
At this time start sending promotional messages that promote quality products. Do not promote any product before you try it. If you try to promote a product you have never used, it will show. The visitor will see and feel the lack of sincerity and your reputation will suffer accordingly.
If you follow these techniques you will build a quality email list of ready to buy subscribers.
Permission email marketing is an art. Permission email marketing is not a hard science. Without question, email marketing is the most affordable and effective tool in your marketing arsenal.
You can use email marketing to maximize all of your other sales and marketing activities and improve the return on investment (ROI) of every dollar you spend to obtain new business.
If you want to buy targeted email list do it wisely. Do not send messages to these lists unless you are sure that they know they will receive marketing messages from you.
- Put your contacts info including your email address, your physical address, phone number, etc... in all your outgoing messages to make it easy for your subscribers to contact you and feel they are dealing with an authentic marketer.
- Show them your photo, your family photos or your employees' photo.
- Send them to where they can read about you.
Let Your Subscribers Know You.
After your email course series is over hook your subscribers with your follow up messages series.
Set up a series of follow up messages. You can set up a whole series of follow up messages that show your potential customer that you are concerned with their satisfaction and you are here to help them succeed.
In your first tree messages or so do not promote any product or service you are selling at all. These three messages are designed to open an unstoppable dialog between you and your potential customers to build relationship and trust.
Instead of sales pitches, you'll be sending out to your new subscribers a series of emails that talk about anything you want but no product promotion. You may talk about yourself, your likes & dislikes, your favorite hobby, what you do for a living, any websites you have, etc. You can even talk about your family and friends if you want.
After they receive your emails that talk about what you have chosen to talk about. Invite your subscribers to contact you in a friendly manner. Let them know you are there to help them. Ask them to send you emails talking about anything and everything they want to talk about. Your subscribers won't contact you on their own if you don't invite them.
In this introductory phase of the process, keep sending to your subscribers a quality information and gifts that they can't find elsewhere. When people see you as a provider of good information that they can use and profit from, then your reputation and the reputation of your company becomes more credible.
When this happens people will be more likely to buy your products and services or indeed the products or services you recommend them.
As soon as the communication starts up between you and your subscribers, start collecting information about your subscribers. Information like what business they are involved in? What are their concerns and fears? Their gender, age, where they live? What's their problem?
Once you have built trust and collect information....
At this time start sending promotional messages that promote quality products. Do not promote any product before you try it. If you try to promote a product you have never used, it will show. The visitor will see and feel the lack of sincerity and your reputation will suffer accordingly.
If you follow these techniques you will build a quality email list of ready to buy subscribers.
Permission email marketing is an art. Permission email marketing is not a hard science. Without question, email marketing is the most affordable and effective tool in your marketing arsenal.
You can use email marketing to maximize all of your other sales and marketing activities and improve the return on investment (ROI) of every dollar you spend to obtain new business.
If you want to buy targeted email list do it wisely. Do not send messages to these lists unless you are sure that they know they will receive marketing messages from you.
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